The map of the new Belval quarter is laid out in large format on the table. Your finger navigates through it and stops on the emblematic red building of the Banque Internationale à Luxembourg, the BIL, then on the future Place des Bassins in Central Square, or perhaps on the first residential buildings built in the Belval Nord sector. No matter where your eyes land, everything shown on this map, without exception, has been developed according to AGORA’s vision and under its supervision.
This is the work of a company unique in its field, a team of about twenty employees who manage to combine a wide range of expertise. It is also comes from great motivation devoted to the same vision.
Plan well to achieve success
The Director of Urban Planning and Infrastructure has gathered a team of architects, urban planners, landscape designers and engineers to combine their expertise. Planning, design, conducting competitive tendering of investors and architecture: nothing escapes them. The team is also in charge of the pre-analysis stages of feasibility studies or else the development of masterplans and the phasing of delivery. It is of course a specialist in urban planning law and its advice is invaluable for the actual delivery of the works.
But planning is also the job of the marketing and development team commissioned with selling the products brought to market by AGORA. The development managers, being the privileged contacts for investors and developers, work with their marketing and communication colleagues to analyse the potential and risks. Objective? To find the best environment for each developer, promote their products and limit investment risk.
From remediation to site utilities
AGORA’s expertise in redeveloping industrial sites and developing global concepts for the provision of services for these sites is very special.
The process begins with demolition and decontamination. AGORA’s engineers, often trained in civil engineering and geotechnics, oversee the remediation stages, from the completion of studies to assess the degree of soil contamination to the very concrete step of moving the polluted land.
Geophysical analysis, safety, development of soil remediation concepts, advice on the reuse of existing surfaces or buildings: the AGORA team has complete control over these complex processes.
Then comes the site services stage. The AGORA team supervises the road services and the installation of the networks. The completion of these services is often not very visible but is essential to the smooth running of a quarter and the comfort of its inhabitants.
The quality of urban planning is crucial
In order for new urban, residential or business quarters to remain attractive and pleasant for many years to come, it is essential to make them interesting not only from a functional and economic point of view. They must they also meet high demands in terms of design and aesthetics. In order to guarantee the urban planning quality of developments, AGORA’s role does not stop with the organisation of competitive tendering for urban planning or architecture.
The team of urban planners and architects also assists developers in formulating architectural and planning models for public spaces, in contracting for compliance with quality standards and in creating urban planning, architectural and landscape standards.
New ideas for new living environments
Your finger criss-crosses the masterplan. You notice the Micheville link tunnel, a very practical solution for traffic sharing. A public work that invites cars to drive underground to leave a major part of the urban space to pedestrians. You can also trace the network of bus routes, footpaths and bike paths that lead to the site.
Because the demand for quality of life and values evolves, town planning must evolve. In order to develop solutions and invent spaces that are in tune with our times, each and every one of AGORA’s employees is committed to innovation and to placing their practice at the heart of major trends and new human needs, without forgetting the economic imperative.
We strengthen the attractiveness of your site
Back to the marketing department. Alongside the developers in charge of marketing, a small group is active on the marketing and communication files. For them, the quality of the image, the brand, and the products are essential, and customer satisfaction is paramount.
Theirs is the task of looking for the right arguments, targeting customers, persuading, listening. They are the eyes and ears of the market, of the trends. They are the vectors of the AGORA image.
In constant contact with the occupants of the site and AGORA’s clients, this small team spontaneously puts itself at their service. It’s a hive of activity here! With its ability to advise on the development of business strategies and marketing concepts, recommendations on communication or linking with potential partners. The team puts customer relations at the top of its values.
Not a single dimension of urban development escapes the attention of AGORA, with its original public-private partnership structure that made it possible to erect a brand new quarter on industrial wastelands in just two decades.
With the ” AGORAMA ” series, discover the AGORA know-how and how urban planners, landscape designers, engineers, geographers, economists, IT and marketing specialists think about the cities of tomorrow.
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